Monday, October 29, 2012

How Can Social Media Enhance Your Online Business?

With the increase in online industries across the globe, social media (SM) has been playing a vital role in bringing customers closer to every business these days. No matter what kind of online business you have, you should use the SM platform as one of the primary sources for marketing your products and services. Now, there have been many speculations that indicated if SM is reliable for marketing an online business. No wonder, the reasons are very strong to qualify such speculations and, therefore, many successful online businesses are spread across all over the Internet. Here are a few such reasons for you to know how social media can enhance your online business.

Building a strong network through SM

Every business today has a network irrespective of the demographic locations of its customers. Therefore, SM is a complementary feature for online businesses where you can find large networks of people from different regions and age groups. It provides you the opportunity to present your business to a diverse range of people. It is far better than any other traditional marketing platforms in getting the maximum number of viewers.

Marketing on a less expensive platform

In simple words, using SM is absolutely free. Networking sites such as Facebook, twitter, and LinkedIn can be easily leveraged for network marketing, without making any expenses. The advantage of SM is that you can market your products and services to a large number of people, unlike the traditional methods that require you to spend a lot.

Reaching people from all ages with different requirements

In a traditional marketing method, you can reach a specific group of people. SM is for everyone - people from all age groups and backgrounds. No matter what products or services your business owns, you would be able to share information with everyone. Using social media is a great opportunity to get a large number of exclusive buyers who may become your potential customers for a longer period.

Meeting the target market easily

Your online business may ideally have products for a specific range of people. While these people may be located in different regions of the world, social networking sites bring all of them into a common platform. That means your target market is placed on social media and serves as the best mode for marketing your products and services and increasing the scope of your business.

Competing with your competitors

No matter how big or small your online business is you would have your competitors scattered everywhere, and this is applicable to social media, as well. If you want to make your business a big-time success, you must be there on social media to allow people compare to see what you have to serve. You should allow people to see what your business can offer compared to your competitors. Plus, why let your competitors take up all the space on social media?

Some Marketing Guidelines to Grow Your Small Business

Businesses cannot remain stagnant, but must continue to grow in order to maintain their position in the market industry. What are some of the considerations that small business must consider as they gaze ahead to the future? It is essential so that you use your valuable time to increase business strategies for navigating your company, setting clear goals and objectives, and achieving your desired results. Marketing is a way of managing SMEs so that each critical business decision is made with full knowledge of the impact it will have on the customer. Internet marketing is the best to increase your company growth. You have a lot to take into consideration when deciding how to expend your marketing budget, but there are a few things to keep in the front of your mind:

Advertise your business online: Your aim is to let everyone know what you are offering, and why those offerings are better to what your competitors may be offering. If you are not advertising your small business online, you can guarantee at least one of your competitors is miles ahead of you. Millions of SMEs are already advertising online in some respect, and those businesses come from every imaginable market.

Make connection to local businesses: If you want to find out where people from your local area hang out and can be found, stay connected with them. It is also reasonably common for consumers to make connections with local businesses through the Internet. If someone down the street were looking online for products you can provide, would they be likely to find you efficiently and determine that you are their best option?

Email Marketing: After creating your product and building your website, the next thing you should do on priority is to start building a mailing list. These are the people who visit your website and then sign up for your newsletter. You can then build a relationship with them by sending useful content in your mails and then generate revenue too by occasionally promoting some relevant product in your mail.

Not spending too much money And make strong small business strategies: You don't have to give up a lot of money to gain a rewarding online presence today. You need to prepare strong small business strategies in terms of growth. If you are willing to sacrifice a bit of time, or have an employee dedicate some time, you can establish an online presence without sacrificing a large portion of your marketing budget. Social marketing is a good place to start.

Search Engine Optimization: By ranking highly in the search engines, your site can attract hundreds of visitors on a daily basis all without costing a red cent. Of course, there is work involved in adding quality content to your site and building links to it, but that's a small price to pay in return of a consistent stream of targeted visitors that turn into buyers.

Sunday, October 28, 2012

How To Make Money Online By Thinking Forwards

While making money online has become a common mode of income, the competition among business owners has increased on the Internet. Online marketing of any business, including its products and services, has, therefore, been emerging rapidly. The more convincing and useful your website, the better your business runs online. While business strategies must be given high importance, having a website that creates interest and appeal among regular consumers is equally critical to make money online.

Why do you need a website?
A website is a strong medium for your potential to make a good amount of money online. No matter the business type you own or the products or services you have to offer, every opportunity to make money online is dependent on how well you grab the attention of your audience. Your website can be about a specific range of products - such as electronic gadgets, health supplements, or handcrafted materials - or about services - such as outsourcing, counselling, freelancing, or affiliate marketing. To market your products or services through your website the right way is essential to make a stance in the online market. The way you present your business is totally dependent on:

Website content
The information on the website about your products or services

The quality of visuals, graphics, and animations you may want on your webpage
The appearance and location of each component of your webpage

All user-friendly features, such as account creation, fund transactions, and so on
Having each of these website elements creates a substantial impact on the viewers. Not only does it increase your potential to make a high-quality business, but ultimately make money online.

Important techniques that lead to making money online through your website

One of the primary and most important aspects of running an online business and earning money is to ensure that your website reaches the maximum number of viewers. To be able to do so, you must make your website search engine optimised. Search engine optimisation (SEO) is a well-known technique that has paved the way for business owners to stand out from tough competition in the online market. As a result, if your website is optimised enough through an expert web design service, you have a better chance to make money compared to your competitors.

Secondly, it is equally important to market your website to the maximum and increase your earning potential. No matter how good your services and products are, your website must be marketed effectively. If your website provides information about your products and services effectively to convince the viewers or consumers, you can maximise your potential to make money. Only an expert team of website designers who understand the market-consumer relationship can help you present your website information effectively.

Lastly, the information, the user interface elements, the graphic components etc. that you include within your website must be easy for the viewers to interact and understand. This is a very critical technique that requires involvement of website design services with expertise into developing presentable design for a website.

Saturday, September 29, 2012

Details To Consider When Creating Labels For Clothes

Perhaps, you are opening a clothing line business with the help of some friends. One of the details that would need your attention is the creation of labels for clothes. This is one aspect of the business that needs your artistic skills as well. It needs your best efforts as the tags will reflect your business and carry the information by which customers could contact you.

If you are planning to do this on your own, think again. You might want to gather all the members of your creative team to ensure that you get the best ideas for your label. Say, you do not have a creative team. Ask a trusted friend over to brainstorm with you - as the saying goes, two heads are better than one.

Do you have a business logo? Most labels for clothes are patterned after business logos. They are, in fact, simplified forms of these emblems. If you have a complicated emblem, you can just consider the initials of your company name. Observe other popular brands of clothes. Some of their tags just hold the first letter of the creator's first or last name. This is for practicality purposes. Obviously, a complicated design requires much time and thread for stitching.

When choosing the colors and symbols you wish to incorporate, make sure that they are related to your company or the signature design of your clothes. A couple of hues is ideal. Using three shades is maximum; more than that you will have confusion at hand. Inclusion of a border and a symbol is also a great way to decorate your label. Ensure though that you will choose just one. In the case that you need them both, select an image that is small enough to complement your border and your business initials. The same must be observed in the creation of your swing tags.

If you want your clothing line more professional looking, write your business name in cursive and make this the pattern for your label. Just make sure that the way you wrote it is readable and easy to stitch. Instead of your business name, you can also write your name in scrip. It can be your whole name or just your first name or last name. Remember that your signature will be embroidered or printed many times and so make it legible as possible.

Friday, September 28, 2012

Sell Silver for Extra Money

No matter where you go or where you look, you can see evidence that times are challenging for everyone. With unemployment numbers fluctuating and the lack of a stable economy, it can be hard for you to make ends meet every month. Even though you may be struggling, there may be a way for you to get your hands on some much needed money without you having to take out a loan. Take a look around your home, chances are you have unused silver that is not being used and simply taking up space. Instead of stressing out and trying to figure out how you are going to put food on the table or pay for that unexpected car repair, collect up you unworn jewelry, utensils and other trinkets and take them to a place where you can sell silver for cash.

You may be surprised at how much valuable stuff you have laying around your home and not being used. Instead of selling them at a garage sale for less than they are worth, you should think about going where you are paid the most for your items. Keep in mind that not all sell silver places are equal. You may want to do a little comparison shopping before you go to any particular seller. You want to get top dollar for your trinkets and the best way to ensure that happens is by choosing where you go carefully.

Read up on any company that has caught your eyes. Make sure they have an excellent reputation for delivering on what they promise. You don't want to end up in a place where they claim they will give you top dollar only to find out that much of your profit is eaten away by their administrative and processing fees. Read all of the fine print. Some places may seem promising, but have a whole lot of technicalities that make it difficult for you to sell silver to them at the current market rate. If you don't want to become a victim and ripped off, take someone with you and make sure you are knowledgeable about what is involved. Ask questions if there is something you don't understand.

Thursday, September 27, 2012

How Entrepreneurs Maximize Earnings By Charging What The Market Can Bear

The main responsibility of entrepreneurs is to create value that people are willing to pay for. In doing this, they must first and foremost be able to provide what customers want and are willing to exchange money for. The product or service which many customers want is what can give them good feelings and or help them to solve a problem. Their ability to pay is influenced largely by how desperately they need that product or service. This is what provides the delicate balance between what the entrepreneur charges and what the customers are willing to pay. That is the market value which directly determines how much the entrepreneur makes. It is governed by simple demand and supply economics.

In the market place, the higher the value of the product or service produced or rendered by an entrepreneur, the more money she makes. The more of such products or services she is able to sell, the more money she makes. The fewer her competitors, the more money she makes. The more strongly people want what is on offer, the more the money that is made by the producer. More money is also made from a larger number of people who want the product or service. The more the ability and willingness of people to pay for what is on offer, the more the money that is made. All these are determined by the market which simply works on the economic principle of demand and supply. Knowing the ideal price to charge which people will be willing and able to pay for a product or service is the surest route to making money in any business. That is what smart entrepreneurs know and use to maximize their earnings.

There is no hard-and-fast rule which dictates what an entrepreneur can charge for the value she is creating. Pricing is at times determined by experience, market research efforts or even trial and error. The most important determinant is what the buyers are willing and able to pay. That is the same thing as what the market can bear. Any entrepreneur who is able to strike this delicate balance makes more money than others. Those whose charges are at variance with this value make less money. Those who charge too highly also make less money because fewer people buy when the price is too high. The key is to find out exactly what the market can bear and base your charges on it. That is how best to maximize earnings and remain in business. It is what smart entrepreneurs know and use effectively in their chosen businesses.

In the market place, entrepreneurs always want to get top dollar for what they produce. Buyers on the other hand shop always for high value at low prices. The sellers and buyers usually meet at some point that allows each party to believe they have got what they want. That is the price that allows the entrepreneur to earn satisfactorily and the buyers to spend prudently with satisfaction. It is usually a win-win situation on both sides if that balance is struck. That way, the buyers buy more and the sellers sell more. This relationship enables the entrepreneur to maximize earnings through a good crop of loyal and satisfied customers who keep buying.

Everyone goes into business to make money. The money is made by way of repeated and continuous sale of a product or service people are willing to pay for. Buyers as of habit pay money for anything they believe will satisfy them more than the money they are paying. That is what smart entrepreneurs rely on to create value and offer a product or service that is worth much more than the money it sells for at least in the eyes of the buyers. With that, buyers usually buy the product or service in more and repeated quantities. That way, the entrepreneur is able to maximize earnings from a continuous and expanded sale of the product or service as a consequence.

Wednesday, September 26, 2012

How To Ask For Business Referrals

It can be difficult to perfect a technique to use when you ask for referrals. Those with less social skills than average may find it doubly troublesome to take the initial steps needed to gain confidence in this vital business marketing effort.


It is important to build self-confidence before you ask for referrals. You will need to come off as respectable, reputable and professional. There are a few very basic tips to keep in mind that should help you build upon your confidence as you go.

Dress Sharp

Make sure you are comfortable and stylish in your appearance. If you lack a sense of style, get a friend to help you redo your wardrobe so that every piece you own makes you feel good to wear. The permanent shift in your wardrobe will also help to build longer term confidence.

Body Language

Make sure you keep a good posture, maintain eye contact, and nod or give other communication clues to let the speaking party know you are listening. Blindly smiling is not an option. If your prospective customer mentions serious issues, make sure your face reflects the seriousness as well.

Show Appreciation

Always show appreciation. Do not just launch 'Thank You's' at a person. Change up. "I really appreciate that", or "How kind of you to say." Let the consumer know you are in tune with their conversation and that you really do appreciate and consider their care and concerns.

Asking For Referrals

Once you have secured a bit of confidence for yourself you can begin to work your desire for referrals into the flow of the conversation. Some of the ways to ask for referrals can be:

1.) When at all possible, it is best to ask for referrals in face-to-face conversation. Not only is this more respectful, but it eliminates the chance for awkwardly feeling like the communication is under duress. Although some of us may feel uncomfortable asking for things, it doesn't mean that people are put off by the request. Seeing someone face-to-face can eliminate the anxiety of wondering.

2.) Do not ask for referrals when presenting a bill when at all possible. This is, in general, in bad taste as well as a bad time to ask for anything from your customers.

Friday, August 31, 2012

Farmers Market Banners 101

There is no doubt about it - just the basic fact of being a vendor at the farmers market will generate sales. However, there is also lots of competition at the market, where many vendors may offer the same or similar types of produce. Ideally, you want customers to remember exactly who they purchased from, to be able to tell their friends and family about you, and even become a customer outside of the market if that is an option you offer.

One of the most basic, economical and popular ways to display your name at an outdoor farmers market is a banner. They are large, and they can withstand various weather conditions such as wind and rain. In many cases, your banner will be one of your largest costs when it comes to your farmers market display. Consider these factors to ensure your banner makes a great impression with your customers and is as cost effective as possible.

Check market guidelines and ask for advice. Many markets have specific guidelines regarding signage. Be sure to check with your market manager regarding these, and also ask their opinion on what works best. Your market manager and fellow vendors can also be good referral sources when finding a sign company and/or graphic designer to help create your banner.

Plan ahead. Depending on their schedule a printer can print a banner in as little as 2 days with supplied artwork. No supplied artwork? Allow a minimum of 2 weeks to 2-3 months to complete artwork.

Why might it take months? It can take time to do things like find a graphic designer, locate your existing electronic logo files and/or have a logo created. You also need to allow time for approvals. If you are very busy, and need a week to provide feedback this obviously delays the process.

Make sure it looks great.

• Look for other examples of what you like.

• Take a few moments to sketch out your ideas for the banner and show these to your printer and/or graphic designer. Spend no more than 15 minutes doing this - it's just to give them some ideas.

• Make sure your business name, or ideally your logo, are the first thing people will see.

• Avoid covering every square inch with graphics and words.

Keep in mind that deciding what your banner will look like and printing it are two different stages. Some sign companies can provide great graphic design assistance, in other cases you may want to hire an independent graphic designer. Whoever helps you with the look of your banner, be sure to look at examples of their work and always ask for quotes before getting started.

Designing your own sign? Check with your printer first. Before you try doing the artwork yourself, talk to your printer. Your printer will want your artwork in a specific file format. If you don't have the appropriate software there is no sense spending a large amount of time on your artwork to only find out it is unusable.

Keep it short and sweet when it comes to wording. Only add important information such as your location and website address. If you are active on Facebook or Twitter consider adding those images to the side, in a size that is noticeable but not overwhelming.

Consider your environment - be sure to stand out. Farmers markets are naturally full of colour and activity. Keeping your banner simple will help ensure it gets noticed. Don't be tempted to add lots of patterns or photos. Stick to colours that are part of your branding, but be aware that certain colours such as blues, purples and greens are more likely to blend into their surroundings so use these strategically in the design if necessary. Communicate what your environment is like to whoever is helping design and print your banner.

Think about installation. Where will your banner go? How will you hang it? Is it in a position where staff will not bump into it? Are there areas of the banner that might be covered by part of the tent infrastructure? For example, if the top 6" will be covered - ensure you don't have graphics in this area.

Thursday, August 30, 2012

How to Define Your Niche When Your Ideal Clients Are Women

Often my clients come to me with a very broad group of ideal clients and need help narrowing it down.
The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their concerns. This will significantly improve your marketing results as you pull clients in and they can more easily self-select to work with you.

One of the most common examples of a broad group is women. Think about women as a group - that is half the population right? So you need to narrow the field down. There are women who are moms, business owners, empty nesters, women who are divorced, addicted to sugar and the list goes on. How can you reach all these different groups of women with your marketing message without spending a fortune? That's not easy.

The smartest way to make your marketing efforts work harder is to focus on a particular niche. I'm going to make this really easy for you. The key is to look at where women are already assembled for you. One of the best target audiences for that is women business owners. Why? Because they must gather to get more clients and grow their businesses. So when you look for groups of women business owners, it's so much easier since they gather themselves.

There are so many places to find women business owners! Here are three national organizations:

1. National Association of Women Business Owners (NAWBO)

2. eWomen Network

3. National Association of Female Executives (NAFE)

There is a directory of women's associations that's available online and the last time I bought it, it was only $75. The directory is like a phonebook of all the women's associations in the US and it is amazing.

You can also do a Google search in your area to discover groups that are regional or even local to just your state or town. New women's groups and organizations are popping up all over and growing in popularity every day.

Finding these groups makes is so much easier to market to women since you can rub elbows with many all in one place. And there will likely be some of any type you seek in whatever group you attend.

Your Client Attraction Assignment

Do some research this week to discover women business owner networking groups in your area. Then make a list of everything available and when they hold their meetings. Pick the ones that sound best to you and schedule them into your calendar. Then make sure you attend.

Wednesday, August 29, 2012

How Small Business Created The Internet Marketing Company

There are more than 23 million small businesses in the US, comprising 54% of all U.S. income. Despite the fact that almost all of these companies often have reduced marketing budgets in contrast to more substantial corporations, challenging versus the giant players develops into a vital aspect of any small company advertising and thereby an important emphasis for long lasting emergence.

Key reports collected from the SBA signify that since 1990, as mammoth business removed roughly 4 million work opportunities, small enterprises essentially supplied 8 million all new jobs. While small companies are necessary factors to the financial system, it is more and more tricky to contend in a global environment dictated by much higher leveraged businesses, until today.

Lower priced and significantly productive marketing instruments have moved into the current market and such instruments including social networks, mobile marketing, and even paid search components now find their way in to small business tactical organizing sessions. While these resources have proven to be incredibly strong for the small business world, there remains a major percentage of small business proprietors who are not wanting to recognize the change. Granted the reality that the average age of the US based private business owner is approximately 49 yrs old, this age bracket is typically hesitant to change their marketing techniques and add modern-day marketing and advertising, including employing smartphones versus t.v. and billboard ads.

There are at this moment 116,000,000 US smart phone consumers, a reflection of 37 percent of the complete population, as outlined by eMarketer. While mobile phone advertising and marketing has turned into a larger chip in the pile, research conducted recently signifies that only 20 % of local business owners claimed they are applying mobile marketing and advertising. The bottom-line is, businesses that totally focus the majority of their functions within a determined topographical distance are losing out on potential individuals, while larger sized contending companies are scooping up the opportunities. Take, for instance, a neighborhood coffee house shedding business to Starbucks or McDonald's.

Leveraging social websites is cost-beneficial and can also drastically boost the functionality of a small company marketing strategy. Customers reside on social media. They are not any longer tuned in to the radio and TV over the workday nearly as much as they are seeing what is going on via Google+, Twitter, and Facebook. The fact is that Facebook fairly recently crossed the one-billion user mark and Twitter comes with an average of 6.9 million active users every day. Building brand interest and maximizing presence through the use of social networks has turned into a big asset to small businesses.